Local SEO is a booming business frontier of today.
A growing army of customers scours the internet eager to find brands, products, and services. Small organizations stand to gain a lot, especially if they’re servicing a specific geographical area. They can build a solid customer base and drive a lot of traffic their way.
The best way to rank higher is to rely on tried and tested, white-hat techniques. And don’t worry; you’re not under risk of breaking the bank in the process.
Here is how to tap into local SEO for small business and take your visibility to the next level.
1. Start with Online Listings
The first thing to do is set up Google My Business profile.
It’s a prime piece of digital real estate sitting on top of search results. The algorithm displays it whenever people type your name and related terms. The highlighted box contains details like working hours, location, phone number, etc.
Your task is to make sure all information is accurate and up-to-date. Once you establish a proper Google My Business account, proceed to fill other local directories as well.
2. Do Smart Link Building
Backlinks are one of the most prominent ranking signals for Google.
To capitalize on this strategy, you need to entice other local entities to link to you. Do bear in mind links from reputable, locally-optimized sources bring the most juice. On the other hand, general sites with poor domain authority do little do aid your efforts.
You can initiate link building by putting together a list of local entries and ranking them by relevancy.
3. Make the Most of Keywords
Keywords remain a game-changer in the SEO landscape.
When it comes to local campaigns, the same general rules apply. The main difference is the addition of a geographical term (location denominator). And if you serve multiple locations, you need different keywords to cover them.
Furthermore, use free tools such as Google Keyword Planner to figure out terms you should rank for. You also have to insert them into your meta descriptions, URL structure, headings, and image alt tags.
4. Get into On-Site SEO
This brings us to the next point—standout websites, some of the most powerful SEO tools of all.
Namely, optimizing your pages for SEO tends to attract a considerable volume of organic traffic. There’s no shortage of surefire tactics to explore here either.
For instance, find ways to improve page loading time and internal linking. See to it key HTML elements like title tags contain keywords. Finally, feature relevant information (NAP, in particular) on vital pages.
5. Boost Mobile-Friendliness
A growing number of customers browse local brands via mobile devices.
This means ensuring website mobile-friendliness gives you a massive visibility boost. To make it happen, ponder responsive design and other viable strategies. They facilitate smooth navigation and content consumption on smaller screen sizes.
The ultimate goal is to provide a stellar mobile user experience (UX). It holds the key to dominating local SERPs and becoming a top choice for local audiences.
Local SEO for Small Business at Its Finest
Local SEO for small businesses is a real gold mine for those looking to hit it big.
People not only search but also buy locally. So, whether you want to maximize online sales or in-store visits, it’s a way to go.
To kick the strategy off, list your business information and fine-tune your website. Enable people to find you nice and easy across devices. Focus on staple tactics such as link building.
Feel free to check out our SEO services if you need help getting ahead of the competition!