Stand Out From the Crowd: 6 Website Design Principles For a Website That Matters

Stand Out From the Crowd: 6 Website Design Principles For a Website That Matters

Stand Out From the Crowd: 6 Website Design Principles For a Website That Matters 940 559 JesseUnderwood

A well-designed website is great for business.

If you run a small business or blog, the website design principles that you learned even 5 years ago are completely out of date. Things change quickly in the world of web design and you need to be able to keep up.

A good website is an integral part of the success of many businesses, so it should always be a top priority. You want it to be functional and easy to look at, but not too cluttered and slow.

Here, we’re going to look at important website design principles that you need to consider to create a website that matters. Let’s go.

1. Purpose

Being able to anticipate the users desire with your website is probably the most important design principle. At the heart of it all, you really just need your site to deliver, so give some thought to what you want the purpose of the site to be.

It could function mainly as a blog or it could be to direct visitors to your products and services. Whatever you need it to do, make sure its purpose comes across.

2. Color Consistency

Making your website look good comes down to consistency. You want every landing page to look like it belongs to the same site. This goes for color schemes, typefaces, and imagery.

If the motif isn’t consistent, it’ll be offputting to your visitors and it’ll come off as unprofessional.

3. Simplicity

Simplicity is key when it comes to web design. You don’t want to load up your landing pages with widgets and images that ultimately don’t add much to the user experience. Get straight to the point so that you can gently urge your customers towards what matters, your products.

4. Communication

Communication and organization are really important. People nowadays expect clarity when they visit a website. Each section should have a clear motive and subheadings directing people to specific parts of the website.

It shouldn’t be hard to figure out what you want from a website. In fact, it should be so easy and clear that your great grandmother could do it.

5. Speed

Page loading time is a huge factor in conversion rates. If a page takes longer than 3 seconds to load, over half of the visitors will take their business elsewhere.

This goes back to approaching web design with simplicity in mind. Get rid of anything that is bogging down your load times and only keep the essential bits of information and design around. You can make a great looking page without all of the extras.

6. Mobile-Friendly

More and more people these days are searching with their mobile devices, so you need to have a mobile-friendly site. Design everything with the intention of it looking and functioning great on mobile devices. 

You can either build a separate site specifically for mobile devices or make your site the right size to fit on different screens.

Website Design Principles For Success

Use these website design principles to help you pull off your vision for your site. Don’t get too bogged down by the rules because you still want your site to be unique. These principles are there to provide a guideline for what a successful site will look like.

If you need help with designing your website, contact us at Underwood Marketing, where we specialize in web design and SEO. We’ll handle your online needs so you can focus on running your business.